Genius Sports Limited has entered into a new partnership with Snapchat Inc. to power the immersive augmented reality fan experience through its Snapchat lens. Genius Sports will help power the next wave of Snapchat lenses with NFL official league data, offering phone-based, shareable content to millions of fans. Genius Sports is also the exclusive distributor of NFL Official League Data and NextGen Stats.
Sponsored lenses provide a powerful way for Verizon, the NFL’s official 5G network, to connect with fans through the power of AR. Verizon will be the first sponsor to operate a lens that incorporates Genius Sports technology. As part of this partnership, Genius Sports and Verizon’s 5G network will help power Verizon’s NFL Lens, including real-time data visualization and AR commerce platforms. The Lens will debut at Sofi Stadium on September 17, when the Los Angeles Rams host the San Francisco 49ers, and will include real-time match statistics, Merch Trion and 3D interactive maps of the stadium for Verizon 5G customers only.
In addition to exclusive use of the lens, Verizon and NFL offer Verizon customers a 40% discount on annual NFL+ Premium subscriptions. Local and prime-time live games are available for NFL+ Premium on mobile, NFL RedZone, NFL Network, gameplay, and more. Limited to Verizon only with $59.99 – + play by Verizon. 온라인경마
This immersive sports hub is the most recently activated product of Snap and Verizon’s 5G transformation partnership, providing Snapchatters with its first exclusive experience with Verizon’s 5G Ultra Wideband network.
“SoFi’s new Snapchat lens is another example of the amazing experience offered by the combination of augmented reality and 5G,” said Kris Soumas, director of platform and partnership at Verizon Consumer Group. “With this cutting-edge technology, we can give our fans an experience they’ve never had before, and we appreciate the partnership that helped us make it all happen.”
“Snapchat is the perfect place to show your fandom and catch up with all the action on match day,” said Anmol Malhotra, director of sports partnerships at Snap. “With more than 250 million Snapchatters participating with AR on our platform every day, we’re enthusiastic about Genius Sports bringing real-time data to the lens and making them more immersed.”
“Snapchat’s lens technology is leading the AR revolution across American sports, providing fans with a new and exciting platform to stand at the center of the live experience,” said Matt Ryter, vice president of sales, media and fan engagement at Genius Sports. “We’re excited to partner with Snap to help us improve our lens with NFL official league data.”
