Gaming Innovation Group Inc. announced an extension of its contract with Germany-based operator Merkur for its automated affiliate marketing compliance tool GiG Compliance.

Germany’s iGaming industry is a strongly regulated market, with strict guidelines that prioritize compliance for operators like Merkur, and focus on the need to protect their brands. Merkur is the leading brand of Gouselmann Group, a tier 1 operator that offers a series of gaming products, including classical and virtual slot games, money game consoles, arcades, casinos, gambling houses and sports betting.

GiG Compliance is an automated marketing compliance solution that searches web pages for content, including links, iGaming code red words, and regulatory requirements. The solution uses a rule engine to analyze real snapshots of affiliate campaigns and provide promotional content to operators for brand promotions.

Flexible tools enable operators to set their own criteria and checklist parameters and adjust them to meet market-specific requirements, enabling operators to comply with regulations.

GiG Media, GiG’s market-leading iGaming affiliate business, is one of the leading global affiliate marketers in iGaming, helping partners generate eligible traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the past few years, and recently announced a strategic partnership with News Corp of Britain and Ireland, a group serving millions of online readers through premium media websites The Sun and talkSPORT, and completed AskGamblers’ integration late last year. 슬롯머신

Jonas Warrer, GiG’s chief marketing officer, said, “As we start to see the regulations mature, compliance is proving to be a hot topic not only in Germany but around the world. The need for operators to protect their brands is at an important stage of industrial development, and we are pleased to have the trust of many large companies that take care of those pivotal functions.”

Martin Collins, Merkur’s Affiliate Lead, said, “Compliance is a key factor in many markets right now, especially in Germany. We are pleased to continue to grow our business with the reliable help of GIG, which brings to the table the rich knowledge that makes this partnership easy and enjoyable. Our brand protection is paramount and this tool helps us focus on what we need to move forward.”

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