Gaming Innovation Group Inc. has signed an agreement with Hard Rock International to provide omnichannel sportsbook solutions in the newly opened U.S. market in New Jersey. The release date is estimated to be the first quarter of 2019. The agreement is based on a letter of intent signed between GiG and Hard Rock on Oct. 12, 2018.
This is a landmark contract for GiG, which gained high demand in its competition with the world’s leading sportsbook providers after nearly two years of developing its recently launched sports betting platform. 온라인카지노
Hard Rock has chosen GiG’s full suite of sports betting services, including GiG Sports Connect, GiG Traders, and GiG Goals. The product is offered as a full omnichannel solution, along with Over the Counter (OTC) betting and self-service betting terminals (SSBT) at Hard Rock Hotels & Casino Atlantic City, as well as online via desktop and mobile. It is likely that other U.S. states will further expand their partnerships in the future.
The U.S. Supreme Court recently canceled a ban on U.S. sports betting opening for state-by-state restrictions. Total addressable markets are expected to open by the end of 2023 in more than 20 states, about half of the U.S. population. The total median market coverage is $6 billion, split 50/50 offline and online, and it is estimated that online will be dominated by mobile (source H2GC).
A recent update from the National Football League’s policy on commercial gaming has lifted restrictions on hard rock’s future sportsbook operations in Atlantic City. Casino and sportsbook operators can now name rights partners for NFL stadiums under certain conditions. Hard Rock International became a Miami Dolphins stadium naming partner in 2016 under an 18-year contract.
Kresimir Spajic, SVP Online Gaming at Hard Rock International, said, “The launch of Hard Rock Sportsbooks in New Jersey will take another step toward becoming a critical player in the domestic and international sports betting and online gaming industries. Over the past few months, GiG has proven to be an innovative, capable, flexible, and reliable partner. Together with vanguard sportsbook technology and services, this quality enabled GiG to win the New Jersey Sportsbook RFP. We are confident that extending our partnership with GiG, along with our “Skin” partnership with leading international operators, will enable Hard Rock Hotels & Casino Atlantic City to reach the ultimate goal of becoming a market leader in sports betting and online gaming in New Jersey.”
Robin Reed, chief executive of GiG, said, “We are proud and delighted to sign this deal with our partner Hard Rock, our first path to sports betting in an exciting U.S. market. It also headlines our ever-strengthening partnership with Hard Rock throughout the iGaming ecosystem. It was a competitive game against some of the world’s leading sportsbooks, which are vying to open up the U.S. market. Hard Rock’s choice of GiG to power its sportsbooks is an unmistakable statement of the quality of our state-of-the-art sports betting services in the early stages of its launch. Hard Rock is a powerful brand with scale, broad reach, and high ambitions that are the same as ours. We look forward to excitedly continuing to support Hard Rock’s expansion and geographic growth.